To create a compelling and positive public image for films, generating buzz and
interest among the target audience and the media.
Organize premieres, screenings, and promotional events to create excitement around the film.
Identify target audiences and tailor promotional campaigns to engage and captivate them.
Anticipate and address potential issues that may arise during the film's promotion.
Utilize digital platforms and social media to enhance the online presence of the film.
On a digital platform. Within the spectrum of filmmaking, digital content refers to the variety of film or video content generated for specific online use. Content is what is said, form is how it's said. So, content would be things like characters, dialogue, themes, symbols, etc. Form would be how those things are presented - camera movement, pacing, editing, plot structure, etc.